The image of a business plays a key role in its success. In the world of ice cream shops and cafeterias, where competition is high and visual appeal is key, advertising figures have become a powerful tool to capture the attention of customers. From a giant fictional drink replica to customized advertising sculptures, these figures can make the difference between being unnoticed or becoming a landmark in the city.

If you’ve ever wondered how to improve your business visibility, create a memorable experience, and attract more customers, here you will discover why renting an advertising figure can be a smart investment.



Why are advertising figures key in ice cream shops and cafeterias?

Cafeterias and ice cream shops not only sell products but create experiences for their customers. From the moment someone walks through the door, every detail counts to make the place attractive and welcoming.

Advertising figures offer several strategic benefits:

  • Differentiation: In a saturated market, having an eye-catching visual element makes the business stand out from the competition.
  • Permanent advertising: Unlike other advertising formats that require constant investment, a giant fictional drink replica or a well-placed advertising sculpture can continue attracting customers without additional costs.
  • Impact on social media: Customers look for "Instagrammable" places. If your ice cream shop or cafeteria has an attractive and unique figure, it will increase the likelihood that visitors share photos on their social media.
  • Generating traffic: An eye-catching figure at the entrance or in a strategic location generates curiosity and attracts passersby who might not have planned to visit the store.
  • Reinforcement of brand identity: Customizing a figure with the business's colors, logo, and essence strengthens the brand image and creates a stronger bond with customers.

In the food industry, image is as important as the product. Opting for eye-catching figures can be the detail that takes your business to the next level.



When is the best time to rent an advertising figure?

Renting an advertising figure is a strategic decision that can be taken advantage of at different key moments to maximize its impact.



1. Business Opening

When an ice cream shop or cafeteria opens its doors, it’s crucial to capture attention from day one. A large figure at the entrance, such as a giant coffee replica or a sculpture shaped like an ice cream, is the perfect way to attract the first customers and generate curiosity.

Many openings go unnoticed because they don’t have an element that makes them stand out. A striking sculpture can serve as a "permanent ad", helping people approach and discover the place.



2. Promotions and Special Launches

If your business introduces a new drink, ice cream flavor, or special product, a giant fictional drink replica can help make the campaign more impactful.

This type of figure not only serves as an announcement but also strengthens the association between the promoted drink and the customer experience. By placing the figure at the store entrance or in a high-traffic area, more people will be tempted to try the new product.



3. Special Events and Seasons

Ice cream shops and cafeterias have the opportunity to take advantage of holidays and seasons with eye-catching decorations. In the summer, for example, a giant ice cream replica can attract customers looking for something refreshing. In winter, a sculpture shaped like a hot chocolate cup can encourage more people to enter the store looking for a comforting drink.

Additionally, on occasions like Halloween, Christmas, or Valentine’s Day, a special figure can transform the business’s aesthetic and make it more attractive to visitors.



4. Image Renewal

If your business has been running for a while and you want to refresh its appearance without making a large investment, renting an advertising figure is an excellent option. With just one striking visual element, you can give the impression of a renewal without the need for structural changes or costly renovations.

Advertising figures are an affordable solution to modernize the image of your business and keep it fresh and attractive.



What types of advertising figures work best in ice cream shops and cafeterias?

Depending on the business style and target audience, there are different types of figures that can enhance visibility and customer experience.



1. Drink and Dessert Replicas

Giant fictional drink replicas are an ideal option for cafeterias that want to highlight their star product. From a giant coffee cup to a frappé with whipped cream, these figures capture the essence of the business and create a strong visual impact.

For ice cream shops, a replica of a giant ice cream cone or a large popsicle can attract more people, especially families with children looking for a fun experience.



2. Customized Themed Sculptures

Advertising sculptures can represent everything from characters to logos in three dimensions. If the ice cream shop or cafeteria has a mascot or a distinctive element in its brand image, turning it into an eye-catching sculpture can make the business more memorable.

This type of figure not only decorates but also becomes a reference point for customers.



3. Interactive Figures

Some ice cream shops and cafeterias have incorporated interactive advertising figures, such as benches shaped like coffee cups or photo zones with sculptures specifically designed for customers to take selfies.

This type of strategy not only generates more interaction with the public but also encourages free advertising on social media.



How to choose the best advertising figure for your business

To ensure that the advertising figure serves its purpose and generates the expected impact, it’s important to consider a few key aspects:

  • Strategic location: The figure should be placed in a high-visibility point where it can capture the attention of the largest number of people.
  • Durable material: Especially if it will be outdoors, it should be made with materials that can withstand weather conditions.
  • Design aligned with the brand: The figure should reflect the business’s identity and be consistent with its visual image.
  • Appropriate size: It should be large enough to attract attention but without obstructing customer movement.

Renting advertising figures allows you to try different options and evaluate their effectiveness before making a permanent investment.



Get your advertising sculpture at Macocaya

Advertising figures are one of the most effective strategies for ice cream shops and cafeterias looking to differentiate themselves, attract customers, and create memorable experiences.

From a giant ice cream replica to customized advertising sculptures, these figures offer an eye-catching and creative way to improve the business's image without the need for large investments.

Whether it's for an opening, a special promotion, or simply to renew your store’s image, renting an advertising figure is a smart investment that can make a difference in the perception and success of your business.